Kim Loeffler Endurance
Brand Launch
Client: Kim Loeffler
When Kim Loeffler retired from professional racing, her focus shifted to coaching full time. The coaching practice had previously been a service offered by Ontrack, a health and wellness business in which she is a partner. As a world class athlete with a number of ironman championships under her belt, it only made sense to leverage her name recognition in building her coaching business
Creative Direction, Logo Design, Information Architecture, Website Design, Copywriting
The creation of a website that could attract both professionals and everyday athletes was important to Kim. This required a visual identity that was aspiration and attainable, with a focus on clear programs and services that stand out in a market that often feels data heavy and overwhelming with choices.